Our Work

Our award-winning work is informed by over a decade of experience working across every sector and industry imaginable.

verynice knows the non-profit world from many different perspectives; this knowledge has helped shape our interactions with the many non-profits we engage with. Additionally, verynice has implemented a user focused research and feedback loop to our development process that’s helped to quickly gain and implement validated findings.” – Jay Castro, Google
The verynice team really cares. Point blank. They truly are genuine and want you to succeed and will be your bigger supporters, champions, and fan. You feel safe and secure working with verynice because of the transparent, collaborative, honest, dependable, and trustworthy environment that they operate in.” – Daniel Rounds, Social Entrepreneur
We felt like verynice really listened to us throughout this creative process. Communication was also very easy, and we loved their iterative process and how they always kept the project on schedule.” – Michelle Arcos, Membership Coordinator at CPEDV
Working with the team at verynice to carry out a one-week design sprint was great. Having them as outside facilitators allowed all of the participants present to truly focus on the problem at hand and we were able to reach a consensus around our design direction we had not been able to achieve previously.” – Erin Neff, Director of Product at The Black Tux
The verynice team brought a critical new lens to our planning process! They rapidly and accurately gathered diverse perspectives, asked keen questions, and guided an engaging in-person strategy session. Their customized toolkit eloquently synthesized our work together and provided actionable resources we used immediately across our organization.” – Anne Ferree, Chief Strategy and Partnership Officer, Alliance for a Healthier Generation
We’ve become a more open, imaginative and successful organization after working with the team at verynice. Everyone should be so lucky.” – George McGraw, Founder and Executive Director, DIGDEEP

Our Services

We specialize in creative problem solving, with a focus on brand strategy, user experience design, and strategic foresight. In addition, we offer custom workshops on each of these topics for internal teams. These trainings are a great opportunity for any organization looking to build capacity for design strategy and innovation.

Your Brand Strategy is the heart and soul of your organization, and sets the tone and personality of your core offering. We work with clients to identify and define their own unique value proposition, mission, vision, and values.

A solid User Experience Design carefully considers the journey stakeholders take with your brand. We work with clients to tackle information architecture, user experience, and service design challenges through research and rapid prototyping.

Strategic Foresight is all about creating the future you want your organization to be a part of. We facilitate futures thinking and strategic planning exercises, conduct trends research, and develop futures scenarios

What is design strategy?

Learn more about how we work.

what We've Done

Since 2008, we've worked on thousands of projects and deliverables (literally!). Here's a "highlight reel" of our work. For more information about what we can do for you, be sure to get in touch.

Snow City Arts

We partnered with Snow City Arts' leadership and stakeholder community to develop a comprehensive marketing strategy that amplifies their impact as Chicago's premier arts education program for hospitalized children. This strategy was designed to address critical challenges around consent barriers, community reach, and organizational visibility, while honoring SCA's 25-year legacy of serving over 20,000 students. Through stakeholder interviews, strategy workshops, and trend research, we created seven strategic initiatives—from streamlining media release processes with QR codes to building corporate wellness partnerships—that position SCA as an essential component of holistic healthcare rather than a supplementary service.

Marketing Strategy

Virtualitics

Worked with Virtualitics' leadership and HR teams to strengthen leadership capabilities during a critical scaling phase through a comprehensive leadership development initiative. This multi-phase engagement included stakeholder discovery, custom survey design, and a quarterly workshop series designed to address the unique challenges of a data analytics startup navigating rapid growth. The program was tailored to align with Virtualitics' technical culture while transforming leadership practices from reactive management to strategic, empathetic leadership. In addition, the engagement produced a series of custom toolkit that documented frameworks and solutions co-created during the workshops, providing repeatable resources for onboarding and developing new managers while addressing critical organizational needs including cross-level communication, change management, and sustainable talent development.

Curriculum Design

The Avenue Concept

We redesigned The Avenue Concept’s mobile tour app for Providence's public art scene, addressing critical usability and engagement challenges within a constrained platform. Through stakeholder workshops, user interviews, and heuristic analyses, we developed a comprehensive design strategy that transformed a basic tour listing into an intuitive, visually cohesive experience. The redesigned app positions TAC's work as accessible and engaging while supporting organizational growth through improved navigation, standardized content structure, and strategic integration of local partnerships—all while creatively working within the technical limitations of the STQRY platform.

Strategic Planning
User Experience Design

Heluna Health

Since 2022, we've collaborated with Heluna Health's communications team to reimagine and reinvent their impact storytelling and communications strategy. This partnership has transformed traditional annual reporting into a dynamic digital storytelling platform that brings their 50+ years of public health impact to life. The 2024 Impact Report showcases this evolution through narrative-driven feature stories—from youth advocacy movements fighting tobacco to community-centered HIV elimination efforts and the organization's first children's book addressing food equity. The modernized approach moves beyond statistics to highlight human stories, community voices, and real-world program outcomes through an accessible web-based format that prioritizes visual storytelling, integrated multimedia elements, and compelling narratives that demonstrate the breadth and depth of Heluna Health's work across California.

Website Design
Graphic Design

UNICEF

We worked with UNICEF and the Women's Refugee Commission to develop the strategy for a pilot program that leverages online learning to bring sexual and reproductive health education to girls in the Middle East. The program was rolled out in Iraq and Lebanon.

User Experience Design

REI

We partnered with REI's design and innovation teams to build capacity for human-centered design at the co-op through the creation of a custom toolkit. This toolkit was designed to align with the mission, values, and culture of REI, while also building a new culture of design. In addition, the toolkit introduced protocols for developing research proposals and internal design projects.

Curriculum Design

RISE

RISE offers businesses streamlined human rights guidance and resources, tailored to meet the specific needs of the seafood industry. We led IA and UX strategy for the RISE platform, while also providing design direction in the implementation phase and directing and co-writing the animated product walkthrough video.

User Experience Design

Keep A Breast

We've worked with the Keep A Breast Foundation for nearly a decade. Most recently, we led user experience design for their new product, a breast self-check app that focuses on information, support, and access. The latest version of the app connects users who think they may have discovered something during their check with a virtual medical professional.

User Experience Design

Apple Distinguished Schools

We worked with Apple to co-design and co-facilitate the first-ever Apple Distinguished Schools Virtual Global Meeting. With hundreds of K-12 educators from across the globe in attendance, the virtual meeting included a welcome from CEO Tim Cook, a keynote on futures thinking from Matthew Manos, and a series of workshops focused on the future of learning.

Strategic Foresight
Workshop Facilitation

Google

We partnered with Google to support PeaceJam in the launch of Billion Acts, a mobile application that has inspired over 65 million acts of peace across 171 countries, and has been nominated 8 times for the Nobel Peace Prize. Our work focused on brand strategy and positioning as well as advisory on the product development as a whole.

Brand Strategy
User Experience Design

American Heart Association

We worked with the American Heart Association to redefine their strategic value proposition, inspiring a new mission statement and a suite of programs to help more Americans live a long and healthy life. In addition, we worked with the organization to explore use cases for VR, map opportunities in social enterprise, and revitalize the Heart Walk.

Business Strategy
Strategic Foresight

City of West Hollywood

We designed curriculum with the City of West Hollywood's innovation team for an internal training series that fast-tracked the growth of knowledge and resources city staff had access to in the design and innovation sphere. The training included a hybrid learning experience that spanned several months of in-person and online sessions.

Workshop Facilitation

Pando Populus

We co-designed and co-facilitated a full-day community workshop in South LA to re-imagine the use of vacant lots in the area. During the workshop, local residents and leaders developed prototypes that were later piloted.

Workshop Facilitation

Pancreatic Cancer Action Network

Through a series of organization-wide workshops, stakeholder interviews, and desk research, we worked with PanCAN on new mission, vision, values, and goal statements to guide the organization's efforts through the year 2030. In addition, we've served as an advisor on initiatives spanning communication strategy, community development, and creative facilitation.

Business Strategy
Strategic Foresight

AIDS/LifeCycle

We re-branded and re-named the AIDS/LifeCycle initiative, a 545 mile ride from San Francisco to Los Angeles that raises critical funds for the Los Angeles LGBT Center and the San Francisco AIDS Foundation. The re-brand was so successful, someone even got the logo mark permanently tattooed on them! Since the re-brand, the organization has been able to raise over $20MM.

Brand Strategy

Sutter Health

We worked with Sutter Health's community of nurses, physicians, and other staff to develop scenarios that would inspire future innovation within the organization. The workshop resulted in a range of visions for the future of healthcare.

Workshop Facilitation
Strategic Foresight

Disney Imagineering

We collaborated with Disney Imagineering's finance department in order to uncover new design strategies and visual communication approaches that could better distill and disseminate their global investment and "menu planning" process.

Service Design
Communication Strategy

National Resources Defense Council

We developed a national campaign that temporarily stopped the Keystone XL pipeline while simultaneously introducing the Natural Resources Defense Council's mission to the Millennial generation. The campaign reach people across the United States, and included innovative partnerships with local artists, celebrities, and musicians to raise awareness.

Marketing Strategy